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IKEA Hej
Future of loyalty & engagement
A feature within the IKEA app designed to encourage real-world connection. Built around shared interests and spontaneous interaction, it transforms IKEA into a place where community can emerge naturally.
Creative professional with a Master in Business Design from Elisava and a Bachelor’s in Industrial Product Design. Skilled in design thinking, strategic foresight and concept development. I am driven to translate trends and insights into strategies and design solutions that help organisations innovate and grow.
RE
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01
Future of loyalty & engagement
A feature within the IKEA app designed to encourage real-world connection. Built around shared interests and spontaneous interaction, it transforms IKEA into a place where community can emerge naturally.
04
Project management & product innovation at a sustainable cooling tech startup